The Mukti Project
Project Scope:
Brand Identity Design
Squarespae Website Landing Page Design + Development
Print Collateral
Packaging Design
Ebook Design
The Mukti Project encapsulates a unique blend of spiritual healing and community support, guided by Rabia's thirty years of experience in yoga, meditation, and artistic expression. This initiative, born from a desire to give back, fosters a nurturing space where individuals can unlock and nourish the love within.
In designing The Mukti Project's brand identity, we aimed to reflect its core values of spirituality, balance, and service. We chose organic, rustic shapes and a warm, inviting colour palette to create an environment that feels both welcoming and inspiring. The visual identity is rounded out with a thoughtful mix of modern and display typefaces, enhancing readability and conveying a sense of gentle, inviting authenticity.
This holistic approach to branding not only stands out visually but also underscores The Mukti Project's commitment to intuitive, personalised care.
This brand was created via our one day Transformational Brand Intensive service.
