Journal.


Explore the art of branding, website design, and business growth. Contemplations all in one place for your brand's journey.

How to Create a Standout Brand in the Wellness Industry
Taysha Malesa Taysha Malesa

How to Create a Standout Brand in the Wellness Industry

With the global wellness economy reaching $6.3 trillion, competition is fierce, and customers have more choices than ever. The brands that thrive aren’t just selling products or services—they’re solving real problems, creating emotional connections, and positioning themselves with clarity.

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How Brand Strategy Shapes Design
Taysha Malesa Taysha Malesa

How Brand Strategy Shapes Design

Brand strategy is the foundation of impactful design. In this case study with Realise Home Loans, see how a well-defined strategy leads to a brand identity that resonates, builds trust, and inspires clients to take control of their finances.

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5 Signs It’s Time to Rebrand
Taysha Malesa Taysha Malesa

5 Signs It’s Time to Rebrand

In business, as in life, change is inevitable. Trends shift, customer expectations evolve, and your brand's message may no longer resonate the way it once did. That’s when it’s time to ask: is it time to rebrand?

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