Friismith Skincare
Project Scope:
Brand Strategy
Brand Identity Design
Packaging System Design
Print Collateral
Digital Design
On-Going Support
Friismith's skincare philosophy centers on enhancing the skin's natural capabilities, emphasising support over correction. Our design project began by developing a comprehensive brand strategy deeply aligned with this philosophy, focusing on nurturing the skin and promoting self-love.
We crafted Friismith’s brand identity to embody this ethos, using a natural color palette and clean design choices that convey care and gentleness. The brand’s commitment to natural processes is reflected in every element, from the logo to the typography, designed to inspire ‘bare skin confidence.’
